San Louie was a magazine that I started with three other people some years ago. At the time of the first issue MagCloud had just made on-demand printing for magazines possible, and I thought, why not? My amazing friend Ashley Schwellenbach needed no persuading, and once an editor and designer are on board the rest is easy. Or, so we thought. Ashley came up with the name, we did four issues, it was all great fun. And when it ceased to be fun? We closed up shop.